Marketing Theory
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To gain access to subscriptions andor My Tools. Skip to main page content. Business 51 out of 115. 2014 Journal Citation Reports Thomson Reuters, 2015. Sign up for Email Alerts! Is a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. Marketing Theory publishes articles covering any aspect of theory, including strategy, consumer behaviour, new product development and more.CONTENT
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